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小型農(nóng)機揮別“價格戰(zhàn)” 技術創(chuàng)新是突破口

2016-08-12 14:25:15 來源:中國農(nóng)機網(wǎng) 閱讀量:17933 評論

導讀:隨著農(nóng)業(yè)機械化的發(fā)展,各種各樣的農(nóng)機具登上農(nóng)業(yè)生產(chǎn)的舞臺,展示各自的威力。在我們刻板的印象中,機械化就是那種宏偉的大機器,“隆隆……”在大片的田野上耕作,場面壯觀。其實現(xiàn)實中,農(nóng)機不僅僅是龐然大物,也有小型甚至是迷你型,而在我們中國小型農(nóng)機也有自己展示用途的廣闊天地,同時成長道路上也面臨著一些問題,需要企業(yè)用智慧的眼光去探索與突破。

    【中國農(nóng)機網(wǎng) 行業(yè)要聞】隨著農(nóng)業(yè)機械化的發(fā)展,各種各樣的農(nóng)機具登上農(nóng)業(yè)生產(chǎn)的舞臺,展示各自的威力。在我們刻板的印象中,機械化就是那種宏偉的大機器,“隆隆……”在大片的田野上耕作,場面壯觀。其實現(xiàn)實中,農(nóng)機不僅僅是龐然大物,也有小型甚至是迷你型,而在我們中國小型農(nóng)機也有自己展示用途的廣闊天地,同時成長道路上也面臨著一些問題,需要企業(yè)用智慧的眼光去探索與突破。
  
  小型農(nóng)機揮別“價格戰(zhàn)” 技術創(chuàng)新是突破口

        小型農(nóng)機擁有廣闊市場
  
  我國地形復雜多樣,并不是每個地方都有連片的農(nóng)田能夠給予大型農(nóng)機作業(yè),且小型農(nóng)機生產(chǎn)仍未因為土地流轉而得到根本性改變,規(guī)?;藴驶r(nóng)業(yè)生產(chǎn)推進速度緩慢,仍有很大一部分的是家庭農(nóng)場或小農(nóng)個體戶,大型農(nóng)機根本就沒有伸展才能的空間,而小型農(nóng)機則比較對他們的胃口。另外,大型農(nóng)機的價格昂貴,即使有了農(nóng)機補貼也不是一般農(nóng)戶可以負擔得起的。
  
  在廣西田陽,耕地生產(chǎn)一線,一臺臺小型農(nóng)機正在每一塊水田地塊里緊張耕耙,村村屯屯、垌垌谷谷到處都是小“鐵牛”忙碌作業(yè)的身影。近年來,隨著國家農(nóng)機購置補貼政策的全面實施,越來越多的小型農(nóng)機開進了該縣各鄉(xiāng)鎮(zhèn)農(nóng)戶群眾的田間地頭,成為全縣農(nóng)業(yè)耕作的主力軍,小“鐵牛”取代牛馬傳統(tǒng)耕作方式的現(xiàn)代化農(nóng)業(yè)耕作景象,構畫出一道道亮麗的風景。
  
  小型農(nóng)機前景雖好,但發(fā)展過程中一些問題不容忽視,比如:小型農(nóng)機產(chǎn)能過剩下,同質化現(xiàn)象較嚴重,產(chǎn)品質量差異小,導致企業(yè)打起了“價格戰(zhàn)”。
  
  小型農(nóng)機同質化導致產(chǎn)能過剩
  
  長期以來,我國農(nóng)機市場一直被國外壟斷,而我國農(nóng)機在市場的占比更是不多。另外,一直以來,小型農(nóng)機同質化競爭讓中國低端農(nóng)機市場陷入價格戰(zhàn),小型農(nóng)機產(chǎn)能過剩而農(nóng)機卻供應不足。
  
  資料顯示,中國農(nóng)機產(chǎn)業(yè)總體規(guī)模約為3800億元人民幣,其中中低端農(nóng)機大概占3500億元左右,農(nóng)機大概占300億元左右。目前中國農(nóng)機產(chǎn)品結構比較單一,僅覆蓋了中小馬力拖拉機、聯(lián)合收割機等低端的傳統(tǒng)農(nóng)業(yè)機械,且產(chǎn)能嚴重過剩。
  
  比方說,在微耕機行業(yè)就存在著低質化、同質化和產(chǎn)能過剩的現(xiàn)象。從技術上說,微耕機的技術含量并不低,但如今具有專業(yè)開發(fā)團隊的企業(yè)卻很少,導致產(chǎn)品之間的差異很小,因此企業(yè)后只能在價格方面做文章,打“價格戰(zhàn)”。
  
  因此從總體來看,國內小型農(nóng)機企業(yè)的產(chǎn)品同質化很嚴重,產(chǎn)品沒有創(chuàng)新,技術更新緩慢,缺乏差異性,企業(yè)為占有更多的市場份額而進行策略性降價甚至是價格戰(zhàn)。業(yè)內認為,目前對于企業(yè)來說,創(chuàng)新是突破口。
  
  小型農(nóng)機崛起:科技創(chuàng)新是關鍵
  
  要想小型農(nóng)機擁有更廣闊的市場,就要從創(chuàng)新做起,既然同質化,那就做到不一樣,從實際出發(fā),研究出適合不同土地耕作的小型農(nóng)機。首先從產(chǎn)品創(chuàng)新出發(fā),拓展至技術創(chuàng)新、市場創(chuàng)新和組織形式創(chuàng)新等的全面創(chuàng)新,從創(chuàng)新中制造商機。
  
  山東省萊州市有這樣一位名叫張勝臣的“工匠”,他不滿足于只把工作看成是一種*養(yǎng)家糊口的手段,而是在工作中樹立起對職業(yè)的敬畏、對目標的執(zhí)著、對產(chǎn)品的負責,用滿腔熱情打造出農(nóng)民急需的滿意小型農(nóng)機。從2013年開始,張勝臣花費3年時間對傳統(tǒng)微耕機進行了技術改進,其核心就是將過去的皮帶傳動改造成齒輪傳動,用傘型輪替換了渦輪渦桿,*一項動力傳輸系統(tǒng)的改進,就大幅提高了生產(chǎn)效率,從此四輪驅動代替了兩輪驅動,成為了市場的新寵。
  
  從宏觀來看,小型農(nóng)機擁有很大的市場需求量,隨著農(nóng)業(yè)機械化的推進,越來越多的農(nóng)民將更傾向于機器代替人力勞作。面對現(xiàn)如今小型農(nóng)機的劣勢,我們需要加大科技投入,開拓創(chuàng)新,讓小型農(nóng)機市場告別“價格戰(zhàn)”,助推我國現(xiàn)代農(nóng)業(yè)走上穩(wěn)健的發(fā)展之路。

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